Forget the same old recycled leadership advice. Get thoughtful perspective, actual experience, and honest opinions straight to your inbox.

We send a weekly email about what it really takes to grow a business.

(And don’t expect all the polished stuff. This isn’t supposed to be a highlight reel.)

But founders and second-in-commands exist in very different realities, and pretending they don’t is a rubbish idea.

So we write separate emails, depending on the role you’re actually in.

Pick what you want to hear:

Founder / Visionary (with Emma)

For big-picture thinkers drowning in decisions, juggling ideas, and wondering if they’ll ever get out of the weeds
(without the whole thing falling apart).

Second-in-Command / Operator (with Julie)

For the right-hands turning all the chaos into efficient systems, holding everything together, and thriving on execution
(whilst thinking, “I wish there was a way to make this work better for all of us”).

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